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Applied Business Research

This page is dedicated to providing resources to support use of the Internet for applied business research at Keller Graduate School and includes the basic concept of applied business research, effective use of search engines on the World Wide Web and more.

The first links below examine the overall concept of applied business research. The following section addresses Internet- based resources and use of various search engines. Most entries will be annotated to help guide you to the resources you need.

Keller's Guide to Using Applied Business Research – Introduces principles of applied business research and provides an introduction to ABR resources, including online resources.

Industry Research Desk – A site providing tools for researching industries, companies and the manufacturing process.

Researching Companies Online – This excellent online tutorial presents a step-by-step process for finding company and industry information on the Internet.

Searching the Internet

• Search Engine Watch – A comprehensive site on search engines with sections for users, webmasters, etc. The tutorials section is especially useful for users and researchers.
  
  
• AT&T Business Internet Services – A list of links to numerous search engines and directories.
  
  
• Search Engine Showdown – Summarizes and compares the features and scope of Internet search engines.
  
  
• Bare Bones 101 – Created by a librarian at the University of South Carolina, assists users in making better use of time and effort when searching the Internet.
  
  
• Ten C's Guide – A useful site describing the "Ten C's" criteria used in evaluating Internet resources: content, credibility, critical thinking, copyright, citation, continuity, censorship, connectivity, comparability and context.